This slide was presented by Harish Ganesan at Cloud Connect 2012. Mobile App development is big business and everyone from graduate students to large corporations are making huge investments. The key to good app development – is engagement and architecture. One of the ways to keep users engaged is to keep data fresh at all times, which requires a strong mobile backend that is both scalable and always on. This requires cloud. Join Harish Ganesan as he talks about how enterprises are leveraging Cloud for mobile applications to provide dynamic, feature rich applications without breaking the bank. This session will be beneficial for enterprise product managers, technology and innovation leaders, mobile app architects and anyone interested in understanding how cloud computing can deliver unique experiences to end users with minimal cost and time investment. We will see how to architect a Mobile Cloud Application for an Enterprise in a case based approach, What are the characteristics of this application , What are the unique challenges and intricacies that Enterprise brings into the table for Mobile cloud Architectures? What are the best practices that need to be adopted? How we can solve those using AWS or other clouds?